in USA Today this week. Seems Proctor and Gamble (the makers of Tide and other laundry detergents) thinks that people don't wash their clothes when they've only worn them once or twice. Instead, their research shows, people pick their clothes up off the floor and wear them again. Or "re-wear" them. (sounds like Seinfelds "regifting") The product is meant to "enhance the re-wear experience."Now my children may recall my story about Tom, my friend from college. You see, re-wear is nothing new, college folks have been doing it for years (and men in general). Tom, was the master re-wearer. But Tom "enhanced the re-wear experience" by enhancing the repair experience.
Let me explain. Tom was a pretty big man on campus. By that, I mean he was overweight. Seems the inseam of his came unseamed. So Tom invited me back to his room for a quick fix. I suggested he just try a different pair, so we could go along our way. But Tom had a repair solution. A stapler. Yep, he pulled out a stapler and stapled the inseam.
"How long will that last?" I asked. "Well," he replied "it lasted about 6 months last time." You see, Tom was re-repairing the pants. They had been stapled before. I still admire that man. (I also wonder if the staples scratched, but I never asked).
Anyway, if you're interested in enhancing your re-wear experience (and not your repair experience), check out the P&G line of products at this site -> http://www.swashitout.com/
