I'm getting ready to make a fairly significant size purchase. I looked online and found a price at Wal-Mart (the store that every one loves to hate). I looked at a real brick-and-mortar store, one with a good reputation and the same item costs about 10% more.
There's no question in my mind that the real store will do a better job of service. I can take the item back, ask for help, ask for suggestions, etc and they would spend time with me. But how much is that worth?